Customer Relationship Strategies For The Restaurants Essay

SERVICE BLUEPRINT Done (dan has this, please print or attach) CUSTOMER RELATIONSHIP STRATEGIES 1. BRANDING COMMUNICATION STRATEGY RECOMMENDATIONS †¢ Ensure the food is comparable to other restaurants in the same price bracket †¢ Have a clean and presentable dà ©cor in line with market established expectations of French restaurants. †¢ Create a uniform clothing standard for all front and rear staff suitable to their positions. I.e. a suit for the Maitre d’, white collar shirt and black pants and shoes for waiters, chef garb from chefs etc. †¢ Staff hiring and selection process focus on hiring those with the best ‘heart’ concerning delivering customer services, rather than focusing on the most experienced. †¢ Adequate and ongoing training is provided to staff that reflects the restaurants understanding of its customers’ expectations. †¢ The staff should be briefed and be able to explain the restaurants branding strategy. †¢ Staff should be able to describe in detail the menu and understand how the ingredients work together to create a dish. †¢ Horizontal communication pre and post shift meetings should be held with staff to discuss important matters regarding service and customer interactions. 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