Identify three key characteristics of the marketing concpet Essay

The first characteristic is to target a certain reveal of the market in secern to satisfy the majority of customers, by doing this Britvic had to figure out not barely who had a need for their product, provided also who was near likely to buy it, by finding out this type of information they would have to consider following factors such as, age, gender and other factors in order to determine how their products would fit into the customers lifestyle. The second characteristic would be identifying their customers needs and finding out what a customer would actually be sounding for in Britvics products, by doing this Britvic would have to use customer focus groups, surveys/questionnaires and gather this information based on a common customers expectations of their products. Last but not least, according to marketing concept customers should be at the centre of all the organisations activities. Therefore all departments of Britvic are responsible for customer satisfaction and only i n that way their goals can be achieved.Explain Britvics micro and macro environmentMarco forces of marketing environment can affect all organisations run in market. External marketing environment consists of six categories of forces political, economical, social, technological, environmental and legal (Dibb, 201276). Those forces are uncontrollable and often called PEST or PESTEL. Generally, origines can prepare for the unannounced by using PESTEL analysis. For example a new legislation of television advertising of food and drink to children has led to the use of non television campaigns i.e. sponsorship and celebrity warrantee like Wimbledon or British pantomimes play an important role in Britvics marketing strategy. Micro environment factors are factors close to a business that have a direct impact on.