Relationship between Private and Public Police Essay

In the beginning before private security it was the responsibility of the public police to protected the society and property within their jurisdiction that public law enforcement served. In today’s society public police work hand and hand with private security on a regular basis, either in public or in private functions. Also in today’s society you see off duty cops working as a part-time security officer at a local retailer or safeguarding assets for a company. Certain cities have giving Security officers within certain jurisdiction, such as Boston the power to make arrest do to the lack of public officers availability. The major thing that has changed over time for both public and private security and public servants is the training they must go through before entering the streets or the property they are protecting. The training and education and public officer must get is very hard and they must pass the training and schooling to be hired within the department, it is more in depth compared to what a normal security officer must go through. Security officer now half to go through a lot more training then they use to they must be able to handle people and deal with people on a daily basis. The training for a security officer has really change over the years it’s not only getting a drug test and background check some security companies not do extensive training because of the public views the security. Companies have chosen to educate the security officer because of liability problems that have occurred and exist in the workplace as a result companies have trained professional individuals to work within private security. Large security companies have realized how important security officers are for the public and how important it is to have trained security officer and increasing level of professionalism within the security officer force to establish better contracts to compete with public law enforcement officers. Normally public officers receive there pay from tax payers and are part of unions that back officers up. With that said most officer are not held accountable for their actions compared to an individual private security  officer. On the other hand private security officer can also avoid more serious liability issues, such as law suit due to someone constitutional rights, and injuries that they may have cause by passing them off to the company they work for due to the companies policy. Over the recent years there has been major increases within the hiring of private security officer compared to using local public law officer. It is becoming a huge trend to hire local private security to protect CEOs, political figures, and celebrity figures. They are now using private security companies to be personal protection which are subcontracted out to these individual in need of security. They important people have hired these personal security guards to protected them and also there assets. The small business have also started hiring private security officers to protected them and their assets You use to see Local law enforcement patrolling private property or parking lots but now you have private security taking over those roles. You also have private security such as shopping malls, casinos, and even airports have hired private security officers to protected the business assets. This is not just happening with security guards you also have private investigators who have started taken over the local law enforcement role in investigating murders, rapes, and abductions. Due to not enough funding for public law enforcement, companies like Target have open up their own investigation center that investigate crimes with in there company without having local law enforcement do it for them. Private security companies can now investigate crimes side by side with the police department and also work longer on the case compared to the police department because of funding. Private investigators have been known to build cases against criminals that will support the laws case or it can work the other way and the defendant can hire a private investigator to support their case to prove there innocent. The relationship between the public police and the private security are becoming more positive in a really good way. People are noticing that there is not enough public police officer to protected all of the community so to  let private security take over some of the roles it helps public police do jobs they may actual need to do. Companies have noticed that it is better to have extra eyes watching over there companies. Criminals will also noticed that private security officer and police officer are now working together and are not conflicting with each other and will it will prevent criminals from doing criminal behavior. The only down side for police is the concern that private security officer will take over for local law enforcement and they will be pushed out which puts a negative impact on private security officer to a point where local police officers are upset because they have dedicated their lives to their training and sole propose of becoming a police officer. There is a conflict between public and private space, which in fact can influence the relationship between private security and public police. Police at any time can detain someone that is a threat to someone or can even question them after being apprehend. Private security on the other hand cannot employ any police powers and may only detain and arrest as a citizen. Also Public police must have probably cause to search someone, while private security is exempt from violation an individual 5th amendment rights. Reference Li, G. (2008). Private security and Public policing. Retrieved May 10, 2009, from http://www.statcan.gc.ca/pub/85-002-x/2008010/article/10730-eng.htm

Nonsampling or Systematic Errors

Nonsampling errors can occur both in a sample survey and in a census. Such errors occur because of human mistakes and not chance. The errors that occur in the collection, recording, and tabulation of data are called nonsampling errors. Nonsampling errors occur because of human mistakes and not chance. Nonsampling errors can be minimized if questions are prepared carefully and data are handled cautiously. Many types of systematic errors or biases can occur in a survey, including selection error, nonresponse error, response error, and voluntary response error.The following chart shows the types of errors. (i) Selection Error: When we need to select a sample, we use a list of elements from which we draw a sample, and this list usually does not include many members of the target population. Usually it is not feasible to include every member of the target population in this list. This list of members of the population that is used to select a sample is called the sampling frame. Thus, the sampling frame that is used to select a sample may not be representative of the population. This may cause the sample results to be different from the population results.The error that occurs because the sampling frame is not representative of the population is called the selection error. If a sample is nonrandom (and, hence, non representative), the sample results may be quite different from the census results. (ii) Nonresponse Error: Even if our sampling frame and, consequently, the sample are representative of the population, nonresponse error may occur because many of the people included in the sample did not respond to the survey. This type of error occurs especially when a survey is conducted by mail.A lot of people do not return the questionnaires. It has been observed that families with low and high incomes do not respond to surveys by mail. Consequently, such surveys over represent middle-income families. This kind of error may also occur in a telephone survey. Many people may not be home when the interviewer calls. This may distort the results. To avoid the nonresponse error, every effort should be made to contact all people included in the survey. (iii) Response Error: The response error occurs when the answer given by a person included in the survey is not correct.This may happen for many reasons. One reason is that the respondent may not have understood the question. Thus, the wording of the question may have caused the respondent to answer incorrectly. It has been observed that when the same question is worded differently, many people do not respond the same way. The answers given by respondents may differ depending on the race of the interviewer. (iv) Voluntary Response Error: Another source of systematic error is a survey based on a voluntary response sample.The polls conducted based on samples of readers of magazines and newspapers suffer from voluntary response error or bias. Usually only those readers who have very strong opinions about the issues involved respond to such surveys. Surveys in which the respondents are required to call some telephone numbers also suffer from this type of error. Here, to participate, many times a respondent have to pay for the call and many people do not want to bear this cost. Consequently, the sample is usually neither random nor representative of the target population because participation is voluntary.

Blood Flow and cardiovascular Disease, non lipid cardiovascular risk Essay

Blood Flow and cardiovascular Disease, non lipid cardiovascular risk factors - Essay Example Blood, returning to the heart from all over the body, flows into the right atrium. The blood flows from the right atrium into the right ventricle, which in turn pump it out to the lungs for oxygenation. Then the oxygenated blood returns to the left atrium. From the left atrium, the oxygenated blood flows into the left ventricle which pumps the oxygen-rich blood into the arteries. Pumping or contraction of the left ventricle should be very powerful to keep flowing of the blood throughout the whole body. The strength of the heart muscle depends on the oxygen and nutrient supply coming from the coronary arteries. The walls of these arteries are strong, elastic and flexible. The heart muscle is supplied by three major coronary arteries. Two of them arise from a common stem, called the left coronary artery which supplies the left side of the heart. It divides into left anterior descending branch which supplies the front part of the heart, and the left circumflex branch which supplies the left lateral and back side of the heart. The right coronary is separate and supplies the right and the bottom parts of the heart. The inner layer of the coronary arteries is quite smooth allowing blood to flow easily. With aging, cholesterol and calcium content in the walls of the coronary arteries increases, making them thickened and less elastic. The prolonged effect of risk factors with the consequence of aging, damage of the inner layer of the arteries becomes predominant, especially in the coronaries. This change is called atherosclerosis which is a progressive hardening of the arteries caused by the deposit of fatty plaques and the scarring and thickening of the artery wall. Inflammation of the artery wall and the development of blood clots can obstruct blood flow and cause heart attacks or strokes.[1]Nieminen and colleagues concluded that coronary artery disease is a major cause of heart failure.[4]The deposits or plaques may increase in size and block the arteries. If

Discuss the Pros the Cons of Police Discretion in Domestic Violence Essay

Discuss the Pros the Cons of Police Discretion in Domestic Violence Situations - Essay Example This is because in the sight of most couples, that would constitute betrayal of love (Easton, 2002). Because of this, females who are often the worse offenders in cases of domestic violence cases refuse to cooperate with the police in terms of issuance of authentic information that could lead up to arrest. Once the police detect distortions and inconsistencies with information that they gather from the victims (most commonly female victims), they become left with no other option than to resort to the application of discretion in the execution of their duty. In effect, until there come such a time that couples will stop looking at cases of domestic violence as private issues but as civil and criminal issues that demand the application of the full rigors of the law, the police will continue to apply discretion in cases of domestic violence instead of the issuance of arrest. Arrest of the breadwinner would hurt the family Another major factor that brings about the use of discretion amon g police personnel instead of arrest has to do with the fact that police personnel often judge that â€Å"arrest of the breadwinner would hurt the family† (Syllabus for JUS 205, 2004). Yet again, the fact that marriage is a private relationship between two people, one of which often acts as the breadwinner of the family and caretaker of the other one, police have often reasoned that applying arrest on the breadwinner would put the entire family in jeopardy (OECD, 2007). Due to this, the police would often look for alternatives other than arrest that would ensure that the case of domestic violence is catered for. As the saying goes, two wrongs do not make right. In this context, the police are often tempted to believe that arresting the breadwinner would create double trouble because... From the research it can be comprehended that the work of the police force is one of the most important and those that can never be done away with in any way. This is because the police system has been designated to be the law enforcement agency of society. The application of discretion by the police force in cases of domestic violence should continue to be applied in ‘discretion’. What this means is that, before police personnel uses discretion, he or she should be in a position to judge and determine the outcome of the particular case involved. This means that different domestic violence cases should be given preferential treatments. In cases where the cons would out weight the pros, the officer is advised to implement the normal provisions of the law rather than using discretion. On the other hand, in cases where the pros would outweigh the cons, the police should have the courage to go ahead with the use of discretion. In all of this, the police should be in a positi on to live above reproach in the jurisdiction of their duties. This is because when there comes such a time that the police force can be trusted on the grounds of professionalism and fairness, criticisms that often arise when they police use discretion would become a thing of the past. This is because the larger society would now be put in a position where they would embrace the police as always getting it right in the application of discretion and so criticisms against them would seize in this regard.

Policy argument Essay Example | Topics and Well Written Essays - 1250 words

Policy argument - Essay Example Accordingly, this paper would be divided into several categories wherein reasons for the cessation of troop deployment to the Iraqi and Afghan warzones would be in the best interest of all the stakeholders, including alternative policies currently undertaken and feasible proposals by respective governments. First and foremost however, a factual backdrop would be necessary regarding troop deployment in Afghanistan and Iraq. In February and March 2009, respectively, the Obama Administration declared its strategy to amplify troop deployment levels in Afghanistan, while providing for the decrease of troop deployment levels in Iraq. In Afghanistan, 30,000 more troops are deploying this year while in Iraq; troops will gradually decline to 35,000 to 50,000 by August 31, 2011 with all troops to be out of Iraq by December 31, 20111 (Belasco, 2009). The possibility of increase in troop deployment in the aforementioned warzones has been met with reluctance, and even expresses political disappro val by several of the stakeholders. Conversely, the counter-proposal of withdrawal is constantly gaining support, from the US and the invaded countries themselves. In the case of the United States of America, public support for the war has constantly waned. Both public opinion and government policy require the means to cease or at least lessen further war expenditure and troop deployment. Recent events relative to the conduct of the war continually depreciate popular support at home for the United States. US military causalities in Operation Iraqi Freedom, Operation New Dawn, and Operation Enduring Freedom total to 6049 soldiers killed in action, further fanning public outrage against the conflicts, apart from hundreds of thousands of civilian casualties in Afghanistan and Iraq2 Accordingly, the economy of the US is also one of the major concerns. The  financial cost of the war  for the US has reached almost $845 billion  to the U.S., while the entire cost to the U.S. economy is projected to amount to  $3 trillion, a majority of which to be shouldered by American taxpayers.3 The conflict has also disrupted Iraqi  oil  production, which has spawned energy security concerns such as significant increases in the price of oil, thus disrupting the world economy. 4 The conflicts also have had adverse effects for international political relations. These include the circumstances of the legality and morality of the invasion, including the refusal of the US to comply with UN Security Resolutions and international law. Public opinion of several countries and diplomatic relations with Middle Eastern countries and their allies has also been severely affected. The US has been portrayed as imperialists and hegemons, effecting to massive protests not only in the Middle East, but also in Europe and even the US itself, drawing comparisons of the war to the Vietnam War 5. With regard to Afghanistan, political analysts have asserted that the democratization and develo pment of the country has been obscured by a â€Å"lack of agreement on objectives, a lack of resources, lack of coordination, too much focus on the central government at the expense of local and provincial governments, and too much focus on

Controversial Television Advertising Essay Example | Topics and Well Written Essays - 1500 words

Controversial Television Advertising - Essay Example Put simply: under traditional law, the rewards for advertising deception were so great and the penalties so modest (especially when discounted against the remote likelihood of detection and suit) that it was virtually perverse for advertisers not to engage in certain kinds of false claims. It comes at a time when concern is growing about the effectiveness of television advertising regulation in light of technological developments in media. Such developments include the rapid growth of television channels that are available via a number of platforms-terrestrial, satellite, and cable-and that are being further facilitated through the transition of broadcasting from analogue to digital transmission. Digitalization means not only more television channels for viewers to choose from but also greater scope for interactivity. This, in turn, may mean more power to consumers to select what to watch, when to watch, and how to watch. Concerns about increased volumes of advertising on burgeoning television channels and the use of more subtle forms of advertising that accompany greater commercialization of the television system (e.g., program sponsorship, product placement, program-related merchandising) have led to calls for tighter regulations governing televised advertising. This development is regarded as being especially necessary where children are concerned because their psychological immaturity as viewers and consumers leaves them more vulnerable to advertising influences. Under traditional advertising law, successfully prosecuted violations resulted in a "cease-and-desist" order that directed the advertiser not to engage in similar future frauds. Violations of these orders could result in prosecutions (extremely rare in practice) leading to fines of $5,000 per day per violation.1 Since most advertising campaign themes run for a year or less, and most commission advertising enforcement proceedings span periods of two to five years - with one horrible example running to sixteen years2 -the effect of any order was usually to direct the advertiser to discontinue an advertising campaign that had long since disappeared. Thus the major risk that an advertiser ran in disseminating a false claim was that the litigation expenses necessary to delay enforcement might exceed the value to the advertiser of the business advantage generated by the deception. Any move toward tightening restrictions upon advertising will create a tension with freedom of speech rights in democratic societies. To overrule freedom of speech (which includes freedom to advertise) rights, a legislator, regulator, or complainant will need to prove that harm is being done by commercial messages. Discussion of this issue has become particularly acute in debates surrounding moves to harmonize or even to standardize advertising related regulations across national boundaries-such as in Europe. Some countries operate much tighter regulations than others over advertising to children on television, and finding common ground that satisfies all national partners' concerns about children and about the freedom for advertisers to reach consumers with promotional messages can be difficult. Beginning in 1970, the commission claimed the authority to impose corrective advertising

The Silence of the Lambs Movie Review Example | Topics and Well Written Essays - 500 words

The Silence of the Lambs - Movie Review Example She strikes deals with him, sometimes falling aprey to his words. She keeps coming across clues and tries solving the case with investigative procedures. Contribution: The gloomy images of the mental asylum, the personified darkness and imagery of the moth contributes a great deal to enrich the feel of the film and in creating a greater impact on the audiences. Contribution: The characterization of the film contributes greatly to the overall quality of the movie. The forensic psychiatrist turned cannibalistic killer, the serial killer, a young detective, the Senator, murders, etc. greatly accentuate the plot and the effect of the film. Explanation: This theme is carried on throughout the movie since all attempts are made by the FBI to investigate the series of murders committed by Buffalo Bill. In t he process, Starling takes the help of forensic psychiatrist turned cannibalistic killer, who is serving consecutive sentences at an asylum. Thus, this theme of Murder and Investigation, amidst some great psychological action runs throughout the film.

Managing organisational behaviour Essay Example | Topics and Well Written Essays - 2250 words

Managing organisational behaviour - Essay Example The concept of distribution of ‘power and pay’ was first introduced by Frederick Winslow Taylor in the early twentieth century. According to him, the total planning and control of an organisation should be in the hands of the owner and the worker should simply perform as per the commands of the owner (Robbins and Coulter, 2006:58). He further added that this concept would lead to maximum productivity and maximum profits and therefore it was widely accepted all over the world. It still continues to be used today in big organizations and banks where senior level executives hold explicit power and enjoy exorbitant income in comparison to their employees (Kular et al, 2008). However, before the analysis, understanding the concept of Organizational Behaviour, Taylor’s ‘Scientific Management’ theory and the ‘Needs Theory’ in brief is deemed necessary. Organizational behaviour is a subject that is concerned with studying the actions of people at work. It focuses on the fact that managers need to understand the elements which influence how employees work. Also, a manager’s success depends upon how well he can manage employees’ behaviour and gets things done through them (Robbins and Coulter, 2006: 372). ... He incorporated his concepts in his book, The Principles of Scientific Management (1911) which became a guide book for every manager in every company across the world especially UK and US. Soon ‘Taylorism’ spread to every corner from the workplaces to larger and bigger organizations and became one of the most acceptable patterns of working in the twentieth century (‘Frederick Winslow Taylor Criticism’, 2011). While working in a factory as an engineer, Taylor realized that workers lacked efficiency and wasted a lot of time. He started a series of time management studies and brought forward a system of work which would accomplish organizational goals efficiently without wastage of time. His theory consisted of four main principles – to determine the most efficient way to perform each task; assign work to every worker according to his capability; closely scrutinize each worker’s performance and empower the management for planning and control of th e organization (Walonick, 1993). In other words, he suggested that it is the sole responsibility of the manager to make a complete plan of every single task that every single worker needs to accomplish and also plan the procedures and means to fulfil the task. According to him this system would lead to maximum profitability. Every single business house organized themselves according to the principles of ‘Taylorism’ and the top executives and managers were handed full control of the employees and the workplace, thereby curbing the independence of the employees (Pizzigati, 2004:159). The main objective of Taylor was to achieve maximum satisfaction and profit for the owners as well as to provide

A distinctive feature of youth justice policy in the late twentieth Essay

A distinctive feature of youth justice policy in the late twentieth and early twenty-first centuries is the extent to which it is dominated by the politics of - Essay Example , it is impossible to rest on the past policies and has become absolutely important for government to continuously evolve better policies for the betterment of youth, and hence, the society. Youth offence has become an inglorious chapter that keeps threatening present and future both. The statement that youth policies and programmes of recent years are dominated by politics of fear is right. There are many kinds of fears in society, community, country, political circles, families and schools which are connected with youth offending and they are not without historical evidence. Every country has to develop politics of fear because youth could be destructive if not guided properly. This study has tried to locate the politics of fear in the connected policies and explore the causes leading to youth delinquency. In recent years, there has been an enormous increase in crime rate of youth, and sociologists are quick to offer reasons and causes3. Causes of youth crime, could be anything between psychological, emotional, and behavioural. Sometimes there need not be reality in it. Youth minds are absolutely fertile in imagination and most of the grievances are imagined, as we saw recently with the killer of Virginia Tech. Youth also have a problem of blaming parents, schools, teachers, governments, entire system and the entire world, but never themselves. Nevertheless, there is a psychologically affected group, which is rather rare, that blames themselves for everything, and they are not in majority. These are the people more prone to guilt and self-harming and might become suicidal. They are small in number. The usual youth offender is belligerent, fighting all alone against the entire world, teaching them a lesson, or perishing in the effort. This is the Chivalrous martyr youth offender who ha s a certain nobility in him and need not be a major threat to society if guided properly. Ordinary offender is more interested in crime, advantage, getting rich, rolling in money,

Sample Questions and Answers Essay Example for Free

Sample Questions and Answers Essay This is tricky not to waffle or give unrelated information. You need to aim to address your capability, commitment and cultural fit, here is a sample answer: ‘Good morning, my name is James Smith.* I am a qualified accountant with six years post qualified experience gained within the pharmaceutical industry. I worked with Glaxo Smith Klein* as an assistant accountant and I have spent the past 4 years working with Pfizer* where my most recent role was as project accountant. I managed the project finance team of 8 staff and I’m proud to say that I recently implemented a new financial management system saving the company over  £500,000 in year one. I have a reputation for my attention to detail and delivering within strict deadlines and enjoy working with financial data. Going forward I want to work in a challenging finance role within the same industry and your organization is one in which I believe I could settle down and make a real contribution.’ How long have you been looking for a job †¦. The interviewer may be concerned that there is something wrong with you that other employers have picked up on! Here is a sample answer: ‘After I was made redundant from my last job, I took the opportunity to take some time out to examine my career goals and where I was going with my life. I have just begun my search in the last few weeks. I have a definite goal in mind and have been selective about the positions I consider. Your company and this position are of great interest to me.’ How did you prepare for this job interview †¦. The interviewer is gauging if you are interested enough to do some research or are you going to wing it. Here is a sample answer: ‘When I was told about this position by Hamlin Knight I was immediately interested. I checked out the company website and mission statement, looked at the bios of company founders and executives and was impressed. Once I had the interview appointment I looked at some industry press and I’m sure I’ll find out a lot more in today’s meeting.’ What is your salary expectation for this job †¦. The interviewer is trying to find out if they can afford you, or if they can get you for less than budgeted. Here is a sample answer: ‘I’ll need more information about the job and the responsibilities involved before we can begin to discuss salary. Can you give me an idea of the range budgeted for this position?’ How do you keep current and informed about your job and the industries that you have worked in †¦.. The interviewer is trying to ascertain if once you get the job you will continue to learn and grow, stay challenged and motivated. Here is a sample answer: ‘I pride myself on my ability to stay on top of what is happening in my industry. I do a lot of reading – the business section of the newspapers and industry magazines. I belong to a couple of professional organizations and network with colleagues from these. I take seminars or training whenever they are of interest or offer new information or technology.’ Tell me about a time when you had to plan and coordinate a project from start to finish †¦. This is a behavioural questions, your interviewer is trying to seek an example of specific past behaviour. Here is a sample answer: ‘I headed up a project which involved customer service personnel and technicians. I organized a meeting to get everyone together to brainstorm and get their input. From this meeting I drew up a plan, taking the best of the ideas. I organized teams, balancing the mixture of technical and non-technical people. We had a deadline to meet, so I did periodic checks with the teams, After 3 weeks we were exceeding expectations and were able to begin implementation of the plan. It was a great team effort and a big success. I was commended by management for my leadership, but I was most proud of the team spirit and cooperation which it took to pull it off.’ What kinds of people do you have difficulties working with †¦. Your interviewer is trying to see if you are flexible and can work in a diverse environment. Here is a sample answer: ‘In my last 3 roles I have worked with men and women from very diverse backgrounds and cultures. The only time I had difficulty was with people who were dishonest about work issues. I worked with one woman who was taking credit for work that her team accomplished. I had an opportunity to talk with her one day and explained how she was affecting morale. She became very upset that others saw her that way and said she was unaware of her behaviour or the reactions of others. Her behaviour changed after our talk. What I learnt from that experience is that sometimes what we perceive about others is not always the case if we check it out.’ We expect managers to work more than 8 hours a day, do you have a problem with that †¦. The interviewer is trying to see if you are a ‘workaholic’ or a person that requires balance. Here is a sample answer: ‘I have no problem working long hours. I have worked 12 or 14 hour days. What I have found works for me is to work smarter, not necessarily longer. My goal is to get the job done, whatever it takes, in the most efficient manner.’ When have you been most satisfied in your career †¦. The interviewer is trying to ascertain what motivates/de-motivates you. Here is a sample answer: ‘The job before the one I am currently at was my most rewarding experience for me. I worked in a wonderful team environment. There was a lot of camaraderie. I worked with a team of four people and we did some really original thinking. It is that kind of environment that I want to be involved in again.’ Why do you want this job †¦. The interviewer is trying to see if you are using a shotgun approach to your job search or do you really know what you want. Here is a sample answer: ‘I’ve been very careful about the companies where I have applied. When Hamlin Knight told me about this position, I knew I had found what I was looking for. What I can bring to this job is my 7 years of experience and knowledge of the industry, plus my ability to communicate and build customer relationships. That, along with my flexibility and organizational skills makes me a perfect match for this position. I see some challenges ahead of me here and that’s what I thrive on. I have what you need, you have what I want.’ We are ready to make an offer, are you ready to accept today †¦. Your interviewer doesn’t want you to go away and change your mind. Here is a sample answer: ‘Based on my research and the information I have gathered during the interview process, I feel I am in a position to consider an offer. I do, however, have a personal policy that I give myself at least 24 hours to make major life decisions. I could let you know by tomorrow.’ There is no way to accurately predict the questions that you will be asked by an interviewer, but you can be ready and prepared by thinking about the factors that might concern an employer before the interview

Types of Agriculture and Farming

Types of Agriculture and Farming AGRICULTURAL ACTIVITIES Food is the major indispensable, fundamental and vital need of the people. â€Å"It has been calculated that a human under stress, performing hard labor, needs 2000grams of water, 470 grams of dry weight various carbohydrates and fats, 60 to 70grams of dry weight proteins and the appropriate amount of vitamins and minerals. Otherwise said, the colony will need a minimum of 30000 kg water, 7050 kg carbohydrates and fats and 900 kg proteins daily†. The food produced in Arcturus is analogous and like the earth, but here the formula and the procedure followed is different from the agriculture practiced in the earth. Because of the limited space, the higher crop yield, and the disadvantages of soil-based growing, as soil cannot be brought from earth, if it is done so the consequences and expenses that are invested would be more. And even by using soil will escort or lead to immense risks such as the biological contamination for the soil are needed insects and other organisms, which except the risk to transfer few sicknesses can also mutate and multiply themselves unnoticed and damage the station and the colonists. Therefore unique and special type of growing crops should be used which will provide more yield and the best quality alternative should be used. Some of them are: Geoponics Aeroponics Hydroponics Passive sub-irrigation static solution culture Aquaponics Fogponics Vertical farming Organoponics Geoponics: It is a type of cultivation in which the crops are nurtured and are fully fledged by using stimulated and non-natural soil which restrains nafion which has gelatos within it. These are made up of nafion with supplementary polymers and additional materials which are contaminated and toxic. Crops that can be developed by means of this method are: wheat, pulses, maize, fruit trees, and nuts etc. Aeroponics: Crops with rigid and stiff roots are grown and nurtured by this method under these crops will be matured on a lattice like arrangement and drape perpendicularly. Water will be converted into mist, haze and water vapors which the roots of the plants will be lynching in. The plants that can be grown using Aeroponics are Wheat, corn potatoes and salad components like lettuce and herbs. Hydroponics: Hydroponics  is a division of hydro culture and is a technique of mounting plants by means of mineral nutrient solutions, in water, without soil. This is an inimitable and an amazing system of growing crops with out the utilization of the loam and soil with the application and relevance of distinctive process and with the assist of inimitable, exclusive and distinctive intermediate. In this technique the crops are fully grown in intensely concentrated solution and static, inert medium like periled gravel etc. Passive sub-irrigation: Passive sub-irrigation is a type of hydroponics which is also acknowledged and recognized by the name passive hydroponics or semi hydroponics. In this course of action plants are nurtured with the facilitate of the inert porous medium. This inert medium transfers water and fertilizers to the roots by capillary procedures and events. This accomplishment can be completed by means of a separate and detached reservoir. This will trim and spruce down the labor and fabricate stable, constant and steady delivering of water to the roots. Static solution culture: In static solution culture plants are developed in urns and containers of nutrient solution. These are not grown in normal containers; it can be grown only in glassMason jarsand other urns. The solution is generally quietly ventilated. Sometimes it can be bunged too. If bunged, the solution echelon and stratum is reserved stumpy enough that sufficient parts of roots are exceeding the solution so they get passable and ample oxygen. Aquaponics: Aquaponics is afood generationorganization that coalesces with conformistaquaculturewithin amutual and symbiotic environment. In standard aquaculture,excretion and the propulsionfrom the flora and fauna hoisted can accrue and accumulate in the water, increasing toxicity. In an Aquaponics arrangement, water from an aquaculture system is noshed to ahydroponicsystem where thederivativesare conked out down bynitrogen-fixing microorganismsintonitratesandnitrites, which are consumed and utilized by the plants as nutrients. The water is then re disseminated and circulated reverse to the aquaculture system. Fogponics: Fogponics is an advanced and highly developed outline ofAeroponics. In this processwater invaporizedform relocateand transfer nutrientsandoxygento enclosed perchedplant roots. With the help of the similar common initiative following Aeroponics excluding fogponics consume a 5-30 µm vapor and mist surrounded by the rooting compartment and as use for a foliar nourishing mechanism. Plants preeminently absorb particles from the 1-25 µm assortments; the minute particulate dimension means faster absorption.The additional advantage of utilizing fogponics over traditional hydroponics classification is that the plants necessitate smaller quantity of energy in root growth and mass, and are able to still maintain a large plant. Vertical farming: Vertical farming is taming plant life within askyscraperorangery and conservatoryor on perpendicularly inclined facades. The recent and the latest thoughts and ideas of vertical farming exercise procedures analogous to glass domicile, where natural sunlight can be amplified with simulated lighting. Organoponics: Organoponicsare an organization of urban macrobiotic gardens. They habitually contain low-level tangible ramparts crammed with organic substances and soil, with lines of trickle irrigation arranged on the exterior part of the emergent media. IRRIGATION: Irrigation  is the simulated application of water to the land or soil. It is used to assist in the mounting ofagricultural crops, safeguarding oflandscapes, and foliage, vegetationof disturbed soils in dehydrated areas and at some stage in periods of derisory and inadequate rainfall. The majority of the agriculture on earth is rain nourished. That accomplishment is reliant on the well-timed monsoon and adequate rainfall extend throughout most of the budding season as the rainfall is convoluted and complicated to be created within the space settlement, it would be a challenging task to provide rain to the plants at exact stages or else the plant will not be able to develop properly. Therefore the plants must be irrigated properly. As the plants are not grown in the similar way as grown on the earth, the water will be transported directly to the plants through the pipes. AGRICULTURE DEPENDENT INDUSTRIES Agriculture will also endow its manufacture as unprocessed raw supplies to many different industries. These industries include like those of rubber industry, cotton industry and food dispensation industry. These eatable manufacturing centers will make diverse food foodstuffs for both the citizens and the animals. As crops produces oxygen the oxygen package and transportation center will be established. And even the organic compounds such as the cow dung can be used for making goober gas therefore; a waste management plant will be established. STORAGE OF GRAINS: Storage of grains is another imperative, important and vital measure to protect the grains from bacteria. The grains will be stored according to their seeds or crop type. Grains will be accumulated in aerated, ventilated, desiccated areas, so that there is a smaller amount probability of syndrome. For fruits and vegetables freezing storage room vicinity will be at their position. Also there will be confined and supplementary undersized marketplace where these will be vended and they will have the permanent price for selling. The grains will be amassed in silos encompassing unlike partition at unusual levels, increasing productivity. The mound will have the majority required grain at below end while slightest essential but vital at top. There will be no contact of each harvest acquiesce. Earthworms are the manurists that renovate the putrefying and decomposing plant substance into nutrient affluent manure although less rich than fertilizers but more efficient. Birds and butterflies are the major Pollinators also there will be artificial pollination APS. In this pollen grains will be passed on to a plant via robots. FRUIT/VEGETABLE GROWN SERVING SIZE (IN G) NUTRIENTS (% OF DAILY RECOMMENDED VALUE) Spinach 180 vitamin K (1110.6), vitamin A (294.8), manganese (84), folate (65.6), magnesium (39.1), iron (35.7), vitamin C (29.4), vitamin B2 (24.7), calcium (24.5), potassium (24), vitamin B6 (22), tryptophan (21.9), fiber (17.3), copper (15.5), vitamin B1 (11.1), protein (10.7), phosphorous (10.1), zinc (9.1), vitamin E (8.6), omega 3 fatty acids (6), vitamin B3 (4.4), selenium (3.9) Sesame Seeds 36 copper (74), manganese (44), tryptophan (37.5), calcium (35.1), magnesium (31.6), iron (29.1), phosphorous (22.6), zinc (18.7), vitamin B1 (18.7), fiber (17) Lettuce 112 vitamin K (143.5), vitamin A (58.2), vitamin C (44.8), folate (38), manganese (35.5), chromium (13.1), potassium (9.3), molybdenum (9), fiber (7.6), vitamin B1 (7.3), iron (6.8), vitamin B2 (6.5), phosphorous (5), calcium (4), protein (3.6), omega 3 fatty acids (3.2), tryptophan (3.1), vitamin B3 (2.8), vitamin B6 (2.5) Onions 160 chromium (20.7), vitamin C (17.1), fiber (11.5), manganese (11), molybdenum (10.7), vitamin B6 (9.5), tryptophan (9.4), folate (7.6), potassium (7.2), phosphorous (5.3), copper (5) Tomatoes 180 vitamin C (57.3), vitamin A (22.4), vitamin K (17.8), molybdenum (12), potassium (11.4), manganese (9.5), fiber (7.9), chromium (7.5), vitamin B1 (7.3), vitamin B6 (7), folate (6.8), copper (6.5), vitamin B3 (5.6), vitamin B2 (5.3), magnesium (5), iron (4.5), vitamin B5 (4.4), phosphorous (4.3), vitamin E (3.4), tryptophan (3.1), protein (3.1) Crimini mushrooms 141.75 selenium (52.6), vitamin B2 (40.6), copper (35.5), vitamin B3 (26.9), tryptophan (25), vitamin B5 (21.3), potassium (18.1), phosphorous (17), zinc (10.4), manganese (10), vitamin B1 (8.7), vitamin B6 (8), protein (7.1), folate (5), fiber (3.4), magnesium (3.2), iron (3.2), calcium (2.6) Seaweed 20 iodine (276.7), vitamin K (16.5), folate (9), magnesium (6), calcium (3.4), iron (3.2), tryptophan (3.1) Strawberries 144 vitamin C (136.1), manganese (21), fiber (13.2), iodine (8.6), potassium (6.8), folate (6.4), vitamin B2 (5.9), vitamin B5 (4.9), omega 3 fatty acids (4.4.), vitamin B6 (4), vitamin K (4), magnesium (3.6), copper (3.5) Raspberries 123 manganese (62), vitamin C (51.3), fiber (33.4), folate (8), vitamin B2 (7.1), magnesium (5.5), vitamin B3 (5.5), potassium (5.3), copper (5) Soybeans 172 molybdenum (172), tryptophan (115.6), manganese (71), protein (57.2), iron (49.1), phosphorous (42.1), fiber (41.3), vitamin K (41.3), omega 3 fatty acids (41.2), magnesium (37), copper (35), vitamin B2 (28.8), potassium (25.3) Peanuts 36.5 manganese (35.5), tryptophan (28.1), vitamin B3 (22), folate (21.9), copper (21), protein (18.8) Oranges 131 vitamin C (116.2), fiber (12.5), folate (9.9), vitamin B1(7.3), potassium (6.8), vitamin A (5.4), calcium (5.2) Corn 164 vitamin B1 (24), folate (19), fiber (18.4), vitamin C (16.9), phosphorous (16.9), manganese (16), vitamin B5 (14.4) Carrot 112 vitamin A (686.3), vitamin K (20.1), vitamin C (18.9), fiber (14.6), potassium (11.3), vitamin B6 (9), manganese (8.5), molybdenum (8.1), vitamin B1 (8), vitamin B3 (5.6), phosphorous (5.4), magnesi The next chart shows which foods contain the following nutrients, and are listed in alphabetical order NUTRIENT FOOD (% OF DAILY RECOMMENDED VALUE) Calcium sesame seed (97.5), sea weed (17), spinach (13.6), lettuce (3.6), orange (4), mushroom (1.8) Chromium onion (12.9), lettuce (11.7), tomato (4.2) Copper sesame seed (205.6), peanut (57.5), mushroom (25), soy bean (20.3), spinach (8.6), raspberry (4.1), tomato (3.6), onion (3.1), strawberry (2.4) Fiber sesame seed (47.2), raspberry (27.2), soy bean (24), carrot (13), corn (11.2), spinach (9.6), orange (9.5), strawberry (9.2), onion (7.2), lettuce (6.8), tomato (4.4), mushroom (2.4) Folate peanut (60), sea weed (45), spinach (36.4), lettuce (33.9), corn (11.6), orange (7.6), raspberry (6.5), onion (4.8), strawberry (4.4), carrot (3.8), tomato (3.8), mushroom (3.5) Iodine seaweed (1383.5), strawberry (6) Iron sesame seed (80.8), soy bean (28.5), spinach (19.8), sea weed (16), lettuce (6.1), tomato (2.5), mushroom (2.3) Magnesium sesame seed (87.8), sea weed (30), spinach (21.7), soy bean (21.5), raspberry (4.5), carrot (4.1), tomato (2.8), strawberry (2.5), mushroom (2.3) Manganese sesame seed (122.2), peanut (97.3), raspberry (50.4), spinach (46.7), soy bean (41.3), lettuce (32), strawberry (14.6), corn (9.8), carrot (7.6), mushroom (7.1), onion (6.9), tomato (5.3) Molybdenum soy bean (100), lettuce (8), carrot (7.2), onion (6.7), tomato (6.7) Omega 3 fatty acids soy bean (24), spinach (3.3), strawberry (3.1), lettuce (2.9) Potassium soy bean (14.7), spinach (13.3), mushroom (12.8), carrot (10.1), lettuce (8.3), tomato (6.3), orange (5.2), strawberry (4.7), onion (4.5), raspberry (4.3) Phosphorus sesame seed (62.8), soy bean (24.5), mushroom (12), corn (10.3), spinach (5.6), carrot (4.8), lettuce (4.5), onion (3.3), tomato (2.4) Protein peanut (51.5), soy bean (33.3), spinach (5.9), mushroom (5), lettuce (3.2), tomato (1.7) Selenium mushroom (37), spinach (2.2) Tryptophan sesame seed (104.2), peanut (77), soy bean (67.2), mushroom (17.6), sea weed (15.5), spinach (12.2), onion (5.9), lettuce (2.8), tomato (1.7) Vitamin A carrot (612.8), spinach (163.8), lettuce (52), tomato (12.4), orange (4.1) Vitamin B1 sesame seed (51.9), corn (14.6), carrot (7.1), lettuce (6.5), spinach (6.2), mushroom (6.1), orange (5.6), tomato (4.1) Vitamin B2 mushroom (28.6), soy bean (16.7), spinach (13.7), lettuce (5.8), raspberry (5.8), strawberry (4.1), tomato (2.9) Vitamin B3 peanut (60.3), mushroom (19), carrot (5)raspberry (4.5), tomato (3.1), lettuce (2.5), spinach (2.4) Vitamin B5 mushroom (15), corn (8.8), strawberry (3.4), tomato (2.4) Vitamin B6 spinach (12.2), carrot (8), onion (5.9), mushroom (5.6), tomato (3.9), strawberry (2.8), lettuce (2.2) Vitamin C strawberry (94.5), orange (88.7), raspberry (41.7), lettuce (40), tomato (31.8), carrot (1.69), spinach (16.3), onion (10.7), corn (10.3) Vitamin E spinach (4.8), tomato (1.9) Vitamin K spinach (617), lettuce (128.1), sea weed (82.5), soy bean (24), carrot (17.9), tomato (9.9), strawberry (2.8) Zinc sesame seed (51.9), mushroom (7.3), spinach (5.1)

Collaborative Processes :: essays papers

Collaborative Processes Working with a group of people allows individuals to come together to express a common interest and strive toward a common goal. Frequently, working in collaborative fashion requires more in-depth and complex social skills than does working individually. Working in a group requires an individual to put aside their single motivations in order to combine together with the rest of the team to reach the demands and expectations of the group. The skills required to be effective team members are evidently instilled in the youth of today at an early age. As early as grade school, students are encouraged to work in teams to learn the necessary tactics of being a cooperative group member. These students are taught a preemptive notion of the definition of teamwork in the old saying, â€Å"a chain is only as strong as its weakest length.† Society has taught us that working in a group requires special skills and knowledge that each person needs to acquire to become a responsible adult. Within the workplace individuals will be able to apply the skills they have acquired in order to succeed as a productive team member. The working world is the most obvious illustration of individuals combining their skills to achieve a common objective. Collaborations are also prominent in the theatrical world. It is only through the effort of all those involved in the making of a performance, that it is possible. Each team member has separate goals to complete while simultaneously working for the same end performance. Thirdly, a group’s effort is also witnessed in the sports world when individual players group together for a team â€Å"win†. It is evident that collaborative processes abound in today’s society. In order to be an effective team member, one must be able to fulfill their separate duties in order to accomplish the common goal of the group. Many aspects of today’s society requires that individuals acquire the specific abilities to work successfully with others. A distinct collaborative process that I have found myself involved in is the sport of cheerleading. In my group words like staging, blocking and dress rehearsals are replaced with stunting, cheering, and tumbling. I became a cheerleader when I was a junior in high school. I was quickly taught that cheerleading was a noteworthy sport just like baseball and basketball.

Gay and Lesbian Same Sex Marriage is a Civil Right :: Gay and Lesbian Marriage Must Be Legal

Interracial marriage is a topic that has been out of the national limelight for quite some time because most people in the United States have grown to accept it. When the Supreme Court ruled for the right for couples to marry interracially in 1967, they called the laws preventing interracial marriage nothing more than an attempt "to maintain white supremacy" (Stoddard 413). The conclusion of the United States Supreme court was that because laws against interracial marriage served no purpose other than discrimination, they should be eliminated. The modern gay rights movement has sparked a similar controversy among lawmakers; The question of whether or not same sex marriages should be legal in the United States. In the aforementioned case, the Supreme Court ruled that marriage is "one of the basic civil rights of man...[and is] essential to the orderly pursuit of happiness" (Stoddard 413). Despite this decision that has been standing for more than thirty years that clearly states that marriage is a basic civil right, there has been widespread controversy about same sex marriage. The opposition to this basic right has been met by opposition with weak arguments such as: Citing Judeo/Christian legend saying that homosexuality is wrong; saying that since same sex couples could not reproduce, they should not be allowed to marry; the term "same sex marriage" is a contradiction in terms because the word "marriage" implies the union of a man and a woman. Amongst others, these are the fleeting arguments against same sex marriag e. These are attempts of people who are trying to maintain a heterosexual supremacy, the very same ideal of "white supremacy" that the Supreme Court ruled was unconstitutional in 1967. Like the laws against interracial marriage once did, the laws that exist today against same sex marriage serve no purpose other than that of discrimination. These unjust laws should be abolished. The source of much of the discrimination against same sex marriage is rooted in religious beliefs. It is almost impossible to hear a conservative politician talking about the subject of same sex marriage without a reference to The Bible. The infamous reference that has so many jumping at the throat of homosexual marriage is in the book of Leviticus, and it reads: "The Lord spoke to Moses, saying: Speak to the Israelite people and say to them: .

Formalistic and Dialogic Analysis of The Descent of Odin :: Descent of Odin Essays

Formalistic and Dialogic Analysis of The Descent of Odin Poems are more that words on a piece of paper, it is a grand "play" with different "characters" strewn onto the pages. "The Descent of Odin" is a poem with a story with a rich vein of conversation embedded into it. By using the formalistic and dialogic method, I plan on showing you these jewels that I found while reading this poem. The first voice that is found in the poem is the voice of the Narrator. When using the Dialogical Method, the reader notices that the voice is obviously an older person. Now, when the poem is turned to Formalistic, see how the point of view of the Narrator is like a mediator at the beginning at the poem. There he is looking out during the vocal transitions between Odin and the Prophetess, then relays it back to the reader (HCAL, Dialogics pg 349,P.O.V. pg. 87, Voice: pg, 89). His speech is very sensual and symbolic, which adds to the darkness of the poem. The first example of this is the beginning of the poem where you can read it (HCAL pg 85). Up rose the king of men with speed, And saddled straight his coal-black steed; Down the yawning steep he rode, That leads to Hela's drear abode ("The Descent of Odin", Lines 1-4). Look the wording that he uses for the color of the steed: coal-black, the slope of the steep. It causes the reader to take another glance at the poem to visualize wh at is going on with their mind and imagine that they are there watching "The king of men" ride his horse to Hela's abode. The second example is found in the second paragraph. Right against the eastern gate, By the moss-grown pile he sate; Where long of yore to sleep was laid the dust of the prophetic maid ("Odin", lines 17-20). Now we take a glance at the voice of Odin, the mighty god of war. Fix onto the lines of Odin when he first speaks. His voice is not induced with flowery language; instead it is very plain with even tones. The voice of Odin causes the reader to be pulled back to earth (HCAL pg 87). The voice seems to say, "Look at me, listen to me!† Now look at how he converses with the Prophetess: Yet a while my call obey; Prophetess awake, and say.

Currant Legislation for Home Based Childcare Essay

LawI would like to provide you with the following up to date legislation impacting on home-based childcare to ensure that your children are provided with the best possible care whilst with me. Sex Discrimination Act (1975) This Act states that all children are not discriminated against on the grounds of their sex and such discrimination is eliminated. It promotes equal opportunities between children no matter of their sex. Race Relation Act (1975) Amended 2000 This Act states that all children are not discriminated against their race and ensure early years providers work towards the elimination of unlawful discrimination and promote equal opportunities between children of different racial groups. Education Act (1981) This Act became law in 1983 and tried to provide adequate safeguards, rights and duties for all those concerned with the education of children with special educational needs and to ensure these children’s rights to be integrated into the life and work of the community. It also recognised parents’ rights regarding their children’s education. Public Health (Control of Disease) Act (1984) and Health Protection Agency Act (2004) All these legislations are focused on protecting people’s health, covering notification and exclusion periods for certain infectious diseases. Exclusions for children include exclusion from schools, places of entertainment or assembly. Education Reform Act (1988) The National Curriculum was introduced into England, Wales and Northern Ireland as a nationwide curriculum for primary and secondary state schools following the Education Reform Act 1988. Children Act (1989) This is the basis of the current child protection system in England and Wales and was introduced to consolidate and clarify previous legislation. It established the principle that a child’s welfare is paramount in any decisions made about their upbringing. It states that every effort should be made to preserve a child’s home and family links and also introduced the notion of parental responsibility. It details how local authorities and courts should act in order to protect the welfare of children. Education Act (1993) This Act is an education measure with the aim of making important changes to the education system in England and Wales. It has various chapters which give details on the responsibility for education, addressing children with special educational needs, setting out the requirements of school attendance and providing details in regard to admissions and exclusions. It also gives parents the right to ask for their child, which is under 2 years of age, to be formally assessed. Code of Practice for the identification and assessment of Children with Special Educational Needs (1994 revised 2001) This Code of Practice provides practical advice to educational settings, including Early Years settings, on carrying out their statutory duties to identify, assess and make provision for children’s special educational needs. Reporting of injuries, diseases and dangerous occurrences regulation (RIDDOR) (1995). Major injuries, which include fractures other than to fingers, thumbs or toes, amputation, dislocation, loss of sight (temporary or permanent) * Accidents resulting in over 3 day injure * Notifiable diseases * Dangerous occurrences * Gas incidents Food Safety & General Food Hygiene Regulation (1995) This Act is not currently applicable to registered childminders but acquiring a basic Food Hygiene Certificate is considered good practice. Food should be prepared and provided in a hygienic way. Safety controls are in place, maintained and reviewed. Food safety hazards are identifies by doing risk assessments and implementing appropriate solutions. Family Law Act (1996) This Act sets out guidance on safeguarding and promoting the child’s welfare. Disability Discrimination Act (1995) This Act states that it is illegal to treat disabled person less favourably than a non-disabled person. Settings are required to make reasonable adjustments to prevent disabled people being discriminated. Education Act (1997) This Act incorporates all previous Acts since 1944. It recognise the rights of parents regarding their children’s education and set a time frame on the legal process for identifying and assessing a child’s needs as set out in the Code of Practice. Code of Practice for First Aid (1997) The Code of Practice sets out standard practice and guidance for trained first aiders and gives tailored advice to show different people in industry what they need to do to meet their legal responsibilities for health and safety. Human Rights Act (1998) The Act incorporates the European Convention on Human Rights into UK law. Children are covered by this legislation although not specifically mentioned. Protection of Children Act (1998) The Act states that the Secretary of State shall keep a list of individuals who are considered unsuitable to work with children. Data Protection Act (1998) It relates to information held about an individual. This includes medical records, social services files, facts and opinions about an individual. Anyone processing personal data must comply with the eight principles of good practice. T This Act introduced the Early Years Foundation Stage (EYFS), a statutory framework that sets the standards for learning, development and care of children in the period between child’s birth and their fifth birthday. It is designed to ensure that children receive a good start in life and build a solid foundation to prepare them for school and life. The revised EYFS is effective from September 2013. Safeguarding in Child’s Welfare (15th April 2013) This guidance sets out how organizations and individuals should work together to safeguard and promote the welfare of children and how practitioners should conduct the assessment of children.

Component of Marketing Plan Essay

INTRODUCTION Marketing plan is the central instrument for directing and coordinating the marketing effort. The marketing plan operates at two levels: strategic and tactical. The strategic marketing plan lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities. The tactical marketing plan specifies the marketing tactics, including product features, promotion, merchandising, pricing, sales channels, and service. Marketing plan is a written document that summarizes what the marketer has learned about the market place and indicates how the firm plans to reach its marketing objectives. It contains tactical guidelines for the marketing programs and financial allocation over the planning period. It is one of the most important outputs of the marketing process. Marketing plans are becoming more customer and competitor oriented and better reasoned and more realistic than in the past. Marketing planning is becoming a continuous proces s to respond to rapidly changing market conditions. What is a Marketing Plan? A marketing plan provides direction for your marketing activities. Marketing plans need not be long or cost a lot to put together. Think of it as a road map, with detailed directions on how to get to your destination. Sure there may be a few bumps in the road, perhaps a diversion or two, but if the marketing plan is carefully researched, thoughtfully considered and evaluated, it will help the organization achieve its goals. The marketing plan details what you want to accomplish with your marketing strategy and helps you meet your objectives. The marketing plan: †¢ Allows the organization to look internally in order to fully understand the impact and results of past marketing decisions. †¢ Allows the organization to look externally in order to fully understand the market in which it chooses to compete. †¢ Sets future goals and provides direction for future marketing efforts that everyone in the organization should †¢Understand and support. †¢ Is a key component in obtaining funding to pursue new initiatives? Components of a Marketing Plan A marketing plan consists of following components: 1. Executive Summary 2. Situation Analysis 3. SWOT Analysis 4. Marketing Goals and Objectives 5. Marketing Strategies 6. Budget 7. Marketing audit 8. Evaluation and Control Executive Summary The executive summary is the first part of the marketing plan, but should be written after all other parts are completed. It is a brief overview of the entire plan and covers only the main points. It is useful to people you approach with your plan, such as investors, who may want to read a synthesized version to determine if they are interested in it before taking the time to read it in depth. The executive summary is also useful internally, as it helps to remind you and your employees of the organization’s desired marketing goals and how to achieve them. Situation Analysis The situation analysis helps you to determine where your organization presently stands. It should examine what’s going on outside of the organization, what’s happening with consumers, and how the business is functioning internally. External Analysis What changes are taking place in your city, county, state, country and around the world that could potentially impact your business? Some things to investigate are: †¢ Changes in political positions and legislation at the local, state, and national level. †¢ Changes in technology †¢ Trends in society’s values and habits †¢ Identify competitors and list their characteristics †¢ Economic conditions Customer Analysis Before developing a marketing plan it’s important to find out what consumers want and how they make purchase decisions. This may require some marketing research. Think about these factors: †¢ Current and potential customers †¢ Trends in consumer buying habits †¢ Why do consumers purchase this product or service? †¢ Why do others not purchase this product or service? Internal Analysis Knowing the state of the organization and its resources helps to determine where it is strong and what areas need attention. Include the following in the marketing plan: †¢ Current state of financial and human resources †¢ Anticipated state of financial and human resources †¢ Your business’s performance in relation to competitors The 5 C’s of Marketing can be summarized as: Company – The product time line, experience in the market, etc. Collaborators (or Partners) – Distributors, suppliers, and alliances. These are any companies that you work with on a day to day basis to help your company run. Customers – This is your market. Ask yourself what benefits they are looking for. What motivates them in the purchase process? Where the customer does actually purchases your product? How the product is purchased (impulse buys, internet, etc)? Understand the quantity a customer will purchase and even trends in consumer tastes. Competitors – Both your actual and potential competitors and those that directly or indirectly compete with you. Understand their products, positioning, market shares, strengths and weaknesses. Climate (or Environment) – These are governmental policies and regulations that affect the market. It is also the economic environment around your company; which is the business cycle, inflation rate, interest rates, and other macroeconomic issues. Society’s trends and fashions are found in the â€Å"climate.† The technological environment is creating new ways of satisfying needs (i.e. using technology to enhance the demand for existing products). SWOT Analysis Conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis is essential in assessing the company’s position and serves as a guide to developing marketing plans. Benefits of a SWOT Analysis A SWOT analysis provides a fairly simple, low-cost way of assessing the company’s position. It presents information that is important in developing business and marketing plans, as well as setting organizational goals and objectives. It tells you where the company currently sits, and where it needs to go in the future. [pic] When conducting your SWOT analysis, you should: †¢ Examine your company’s strengths, weaknesses, opportunities, and threats from a customers’ perspective. If you’re having trouble viewing issues that way, ask customers what they think or conduct surveys. †¢ Separate internal issues from external issues. The company’s strengths and weaknesses are internal; opportunities and threats are external. The key test to differentiate the two environments is to ask, â€Å"Would this issue exist if the firm did not exist?† If the answer is yes, the issue should be classified as external. Some things to consider about your company when determining your strengths and weaknesses are: †¢ Size and financial resources †¢ Scale and cost economies †¢ Customer Perceptions You will probably have to do some research on your competitors, your industry, and the environment in order to complete the opportunities and threats portion of your SWOT analysis. Here are some topics to consider: †¢ Trends in the competitive environment †¢ Trends in the technological environment †¢ Trends in the sociocultural environment Once you’ve finished a SWOT analysis for your company, include the resulting strategy in your business and marketing plans. Some key actions to take include: Transform strengths into capabilities by matching them with opportunities in the environment. Example Strength: The company has a very efficient order fulfillment and distribution process Opportunity: There is an unfulfilled need for the company’s product in other countries Capability: The company is capable of distributing its products worldwide †¢ Convert weaknesses into strengths by investing strategically in key areas. Example Weakness: Employees are not familiar with the latest technology in the company’s industry Investment: The employer sends employees to classes, workshops, and conferences Strength: Employees now have inside information on cutting edge technology relevant to the industry †¢ Weaknesses that cannot be converted into strengths become limitations. Example Weakness: A start-up company that has a tight distribution budget and no connections in the industry may have difficulty getting shelf space in stores Meaning to consumers: Consumers may not be able to find the company’s products Minimization: Allow consumers to purchase products through other channels, such as a web site or mail order catalog. Marketing Goals and Objectives After determining your company’s strengths, weaknesses, opportunities, and threats, you’ll have a better idea of what marketing goals and objectives should be set. Goals are the overall accomplishments that you’d like to make and objectives are benchmarks to meeting those goals. You might say that goals are more qualitative and objectives are more quantitative. For example: Marketing Goal: Increase awareness of Product X Corresponding Objectives: Increase last year’s direct mail distribution by 20% this year; develop a web site for Product X by June 1st; participate in five trade shows by the end of the year. Goals must be realistic and consistent with the firm’s mission. Objectives must be measurable and time-specific. You may also want to include the person responsible and the budget required for each objective. Marketing Strategies In this section, you’ll define your primary, secondary, and tertiary target markets and their purchasing characteristics. Next, discuss the marketing mix elements (product, price, distribution, and promotion) as they relate to your product or service. Some questions you may want to answer for each target market include: Product †¢ What are the features and benefits of your product? †¢ What is your competitive advantage? †¢ How will you position and differentiate your product? †¢ What complementary products are available? †¢ What customer services are available? Price †¢ What are the costs associated with the product or service? †¢ What will your pricing strategy be? †¢ Will you give discounts? Distribution †¢ Who are your suppliers and intermediaries? †¢ How will you make the product or service conveniently available to consumers? †¢ What partnerships can be developed to distribute the product? Promotion †¢ Where will you advertise? †¢ What public relations activities will be involved? †¢ If you will be involved in personal selling, what is your sales strategy? †¢ What types of promotions will you run? †¢ What sponsorship opportunities are available? Setting the Promotion Mix When deciding how to properly utilize the marketing communications mix to meet your marketing objectives, it is important to consider the relative strengths and weaknesses of each component of the mix. Further, you must always define your total budget first (generally defined in the Marketing and/or Business Plan) and then decide upon the best way to leverage the different elements of the mix to maximize the return on your investment. You will balance the various parts of the mix to not only create an integrated approach to your marketing communications but you must also devote enough resources for each component to be successful. Here are some things to keep in mind: [pic]Reaches large, geographically dispersed audiences, often with high frequency; Low cost per exposure, though overall costs are high; Consumers perceive advertised goods as more legitimate; Dramatizes company/brand; Builds brand image; may stimulate short-term sales; Impersonal, one-way communication; Expensive [pic]Most effective tool for building buyers’ preferences, convictions, and actions; Personal interaction allows for feedback and adjustments; Relationship-oriented; Buyers are more attentive; Sales force represents a long-term commitment; Most expensive of the promotional tools [pic]May be targeted at the trade or ultimate consumer; Makes use of a variety of formats: premiums, coupons, contests, etc.; Attracts attention, offers strong purchase incentives, dramatizes offers, boosts sagging sales; Stimulates quick response; Short-lived; Not effective at building long-term brand preferences [pic]Highly credible; Very believable; Many forms: news stories, news features, events and sponsorships, etc.; Reaches many prospects missed via other forms of promotion; Dramatizes company or product; Often the most under used element in the promotional mix; Relatively inexpensive (certainly not ‘free’ as many people think–there are costs involved) [pic]Many forms: Telephone marketing, direct mail, online marketing, etc.; Four distinctive characteristics: Nonpublic, Immediate, Customized, Interactive; Well-suited to highly-targeted marketing efforts Budget: †¢ The goal of your marketing budget is to control your expenses and project your revenues. †¢ It also assists in the coordination of your marketing activities within your organization. †¢ A realistic budget establishes a standard of performance for your actions, and communicates those standards to others responsible for implementing your marketing strategy. †¢ A well-designed budget is also a tool to keep you on target and indicate when there is needed modification of your marketing plan, especially if something goes really right or very wrong. Budgeting Approaches Where do you get budget numbers? How do you set a budget and organize it? What are some standard ways to measure your budget? There are several approaches you can take to create your budget. Examples of these approaches may include basing your budget on: †¢ Percent of projected gross sales. †¢ Percent of past gross sales. †¢ Per unit sales. †¢ Seasonal allocation. †¢ Projected cash flow. Select a budget methodology that will work best for your business. You may want to make this choice based on how you track your sales and revenues, or based on industry standards. Marketing Audit The Marketing Audit is committed to improving strategic decision making when companies are faced with specific business challenges. Our market research studies provide clarity and insight, often on the most important questions faced by top executives, corporate managers, and strategy professionals. Here are 10 of 25 key dimensions a marketing audit should assess: 1. Key factors that impacted the business for good or for bad during the past year. Including an evaluation of marketing â€Å"surprises†Ã¢â‚¬â€the unanticipated competitive actions or changes in the marketing climate that affected the performance of the marketing programs. 2. The extent to which each decision in the marketing plan—e.g. targeting, positioning, pricing, advertising, etc.—was made after evaluating many alternatives in terms of profit-related criteria. 3. Marketing knowledge, attitudes, and satisfaction of all executives involved in the marketing function. 4. The extent to which the marketing program was marketed internally and bought into by top management and non-marketing executives. 5. Customer, distributor, vendor, and intermediary satisfaction based on research among key target groups. 6. The performance of advertising, promotion, sales force, and marketing research programs in terms of ROI. 7. The performance of non-traditional programs, particularly digital offerings, in terms of ROI. 8. Whether the marketing plan achieved its stated financial and non-financial goals and objectives. 9. Which aspects of the plan that failed to meet objectives with specific recommendations for improving next year’s performance. 10. The current value of brand and customer equity for each brand in the product portfolio. Evaluation and Control Many business owners forget the importance of evaluating their marketing plan. This is extremely important, because it serves as a guideline for what to do or not to do in the next marketing planning period. It is also ensures that the plan will be implemented properly. Some questions to be answered include: How will employees be evaluated and compensated for their work? †¢ How can communication between employees be improved? †¢ Do the employees share the firm’s values? †¢ Is management committed to the implementation of the marketing plan? †¢ What can be done if the product or service does not meet performance standards? †¢ What corrections can be made if the pricing, distribution, and promotion strategies do not accomplish the marketing goals and objectives? †¢ How will marketing activities be evaluated?

Misrepresentation of african american women Essay

African American women have historically been viewed as hyper-sexual creatures, due to unique anatomical features not often seen in other races. This hyper-sexualized view of Black women dates back as early as the days of slavery when European imperialists traveled to Africa and were excessively intrigued by (and abashedly attracted to) the women in the tribes. Europeans were in awe of the physique of African women, comparable to none, as well as their dancing and traditional garments. Europeans unfamiliarity with a body type that is not unusual amongst African women resulted in a projection of hyper-sexuality onto Black women that did not truly exist and has been hard for Black women around the world to rid themselves of. Saartjie [Sara] Baartman, also known as the â€Å"Hottentot Venus,† became the blueprint for degrading and humiliating the Black woman on a worldwide level. Saartjie Baartman was a South African born woman who was enslaved by a Dutch farmer near the city of Cape Town. Her master was approached by traveling Europeans to travel to Europe to have her body examined and put on display. In 1810, Saartjie’s master informed her that she would be free and assume fortune and fame in order to persuade her to leave his plantation for the sideshow act she would unknowingly become in. It was this promise that led to Saartjie’s willingness to travel to Europe. Saartjie traveled to England and upon her arrival, she was placed on public display, often times in a cage, so her large buttocks and breast could be observed by hundreds of curious Englishman. These invasive spectators were recorded as laughing at her, calling her names, and throwing items at her. Saartjie’s body was so spectacular and strange to Europeans that medical students were able to use her for scientific research. She was again sold from England to a French circus to dance in the nude as entertainment and was one the main attractions. Saartjie never enjoyed the freedom she was promised and turned to alcohol to cope with her humiliation and entered prostitution to support her when she was no longer necessary as a side show attraction. She died in 1815, only five years after her arrival to Europe. Saartjie’s humiliation did not end with her death. She died of unidentified disease in France and her body was turned over to a museum. Her brain, vagina, and her skeleton were removed from her body, preserved and put on display. Her frameless body was then preserved in such a way that she stood erect as well. Her body was eventually buried in France but the parts removed from her body remained on display in a French museum until 1974. The displays were removed that year and replaced with casts of Saartjie’s confiscated body parts. Saartjie Baartman’s humiliating enslavement marks the beginning of the Black woman’s degradation. She could be considered the first â€Å"video-vixen model. † However, culture has changed such that women willingly dance erotically while scantily clad or totally nude, whereas Saartjie was forced. This willingness has transformed the way the Black woman is viewed and the way the Black woman views herself. The manner in which Saartjie Baartman was treated is indicative of European attitudes about Black women and African standards of beauty. Saartjie was renowned for her physique, which Europeans responded to Saartjie as an object with disgust, intrigue, sexual attraction, and condescension. The removal of her organs indicates a perverse obsession with the body of the African woman. This attitude about the Black woman’s body has persisted, taking on new faces as culture changes and pop culture emerged. Media images of Black women have long been degrading, unflattering, and/or extreme. Black women have specific functional roles in the media: typically and most often as Jezebel, Mammie, and the welfare mom. The Jezebel stereotype of the hyper-sexual, manipulative Black woman is more prevalent and more widely seen in the media from television, movies, magazines, and music videos. It is the Jezebel who is the African American woman who is not ashamed to take off her clothes in exchange for things she may need. The music industry especially popularizes strippers and video models as an acceptable and desirable occupation for a Black woman. Not only do majority of hip-hop lyrics degrade women to the lowest level that a woman can be degraded, but the music videos take special care to degrade the black woman even more. Rap music videos depict a false image of what a real woman looks like in reality: â€Å"music videos have gotten so raunchy they might as well be pornography, presenting a hyper-sexual depiction of women that distorts and demeans the image of black women in particular. Even in the tamer videos, women might as well be prostitutes. They are objects, part of the bling-bling, like the platinum chains and diamonds sported by rappers† (Daily Review 7/4/04). It is just in this way that Saartjie Baartman was displayed and responded to and it is in the way Black women have been consistently considered: as objects of sexual exploitation. Hip hop music has become explosively popular in the US and much of the rest of the world in the last twenty years. Hip hop music influences larger society in powerful ways and has become a subculture that has transcended race, socioeconomics, and gender. Its popularity and ability to transcend across many social lines that are usually impenetrable is the biggest threat to the perception of Black women by others and by themselves. When leaders like President Barack Obama and other prominent politicians reference lines from popular rap songs, they are often received with admiration and excitement by the media and larger public. Such a response from a pop culture reference reveals hip hop music’s ability to influence culture on a magnanimous level. Hip hop music is an industry run by men, with overwhelmingly male artists who provide entertainment for other men. In this understanding of the industry, the images of women presented through this massively popular music are exclusively chosen by men. Additionally, hip hop music tends to sell a lifestyle and not just a song or beats. As was previously discussed in the quote from Daily Review, expensive material things and several beautiful and naked women are things to achieve and obtain. An object is for use of some kind and the hip hop music industry has single handedly crystallized the developing notion that women in general are objects for sexual pleasure exclusively. This idea is particularly harmful for Black women and girls in the face of a media that has very few other images of Black women. White women are of course objectified and hyper-sexualized in the same manner, but the damage of such objectification is buffered by other images of a range of professional White women, heroines in film and television, prominent White actresses, politicians, businesswomen, journalists, etc â€Å"Historically, white women, as a category, were portrayed as models of self-respect, self-control, and modesty – even sexual purity, but black women were often portrayed as innately promiscuous, even predatory. This depiction of black women is signified by the name Jezebel† (Pilgram, 2002). Black women and girls have very few other images to measure themselves against or look to for motivation or encouragement. These pervasive images of the Black woman as a promiscuous and manipulative Jezebel juxtaposed with the lack of other, more positive images, is extremely damaging to the Black woman’s self-esteem. These images also inform others of how to perceive and ultimately treat Black women, which is further corrosive to the Black woman’s self-esteem. As if the power that images tend to have on the human psyche were not enough, hip hop music also incorporates lyrics that correspond to the tone of disrespect for Black women. Negative epithets that refer to a woman’s sexual and social behavior like â€Å"ho† and â€Å"bitch† are common, frequent, and acceptable in hip hop lyrics and serve to further denigrate Black women. Often, rappers and fans alike make excuses for the disturbing images and lyrics featured in songs and videos, expressing that the women featured in the videos are working of their own volition and are not being objectified. While the women of these videos are participating of their own volition, the degrading lyrics and the degrading images are not negated just because the women are choosing to participate. The message being sent is still clear and ubiquitous: Black women are objects of sexual gratification that do not have to be spoken to or spoken of as human beings. Viewers are influenced by these images and lyrics and are encouraged to develop erroneous ideas about and monolithic perception of Black women. Additionally, because other, more positive images of Black women are missing in the media, viewers are left with little real information about the Black woman’s experience, life, and character. Hip hop music has also set the standard of presentation for female rappers as well. Female rappers who have debuted in the last 20 years invoke the power the same sexual images and presentations as the male rappers do. More recent female rap artists like Nikki Minaj have amplified the hyper-sexual stereotype about Black women with her sexually charged lyrics, provocative style of dress, and various implants to enlarge her breasts and buttocks, looking not unlike Saartjie Baartman and the many beautiful women of Africa. Artists who pre-date Nikki Minaj, like Lil’ Kim and Foxy Brown, debuted in a similar fashion, using their sexuality through lyrics and risque media poses in which they were almost always scantily clad, to propel their careers. These female rappers only serve to further push the music industry’s agenda to denigrate women, Black women in particular, by buying into and proudly displaying the very stereotypical behaviors that function to keep hyper-sexualized images of Black women in the minds of viewers. Female rappers serve the same purpose as those women dancing in hip hop videos: to push the sexual agenda of a sexist music industry. However, the message delivered through female rappers is pronounced solely due to the fact that the artist is a female who is promoting a hegemonic patriarchal message. The sexual nature of hip hop in general is made more acceptable if the objects of sexual exploitation, women, also become hip hop stars. Lastly, the current female hip hop stars are adopting images of beauty from childhood icons such as Barbie, as is the case with Nikki Minaj. The adaptation of Barbie for the purpose of hip hop is a clear indication that there is an agenda to capture all viewers’ minds to believe the images they are presented with about Black women. The most effectual approach to challenging the erroneous and negative images of Black women in the media is for those who are aware and knowledgeable to expose the falsehoods of the pervasive stereotypes and ideas about Black women. Bibliography Frith, Susan. â€Å"Searching for Sara Baartman. † Johns Hopkins Magazine, June 2009. http://www. jhu. edu/jhumag/0609web/sara. html (accessed April 20, 2013). â€Å"The Hottentot Venus. † Accessed April 22, 2013. http://whgbetc. com/mind/hottentot_venus_emory. html. Payton, Brenda. â€Å"Sorority Sisters Combat Explotiative Rap Images. † Daily Review (Hayward, CA). 4 July 2004. Pilgrim , David. â€Å"Jezebel. † Jim Crow Museum of Racist Memorabilia. . http://www. ferris. edu/jimcrow/jezebel. htm (accessed April 23, 2013). Clemlyn-Ann , Pollydore, and Jennifer A. Richeson. â€Å"Affective Reactions of African-American Students to Stereotypical and Counterstereotypical Images of Blacks in the Media.. † Journal of Black Psychology. no. 3 (2002): 261-275. Simmonds, Felly Nkweto. â€Å"’She’s Gotta Have It’: The Representation of Black Female Sexuality on Film. † Feminist Review. (1988): 10-22. http://www. jstor. org/discover/10. 2307/1395143? uid=3739936&uid=2129&uid=2&uid=70&uid=4&uid=3739256&sid=21102132644181 (accessed April 22, 2013).

Fan Violence in International Soccer Essay

Fan violence in international soccer is a very serious form of aggression and it must be given a lot of attention by the games’ stake holders. Fan violence in international soccer involves actions that are taken by the football supporters and fights between the supporters of rival teams may sometimes take place after the football matches. The fights could also be prearranged in locations that are away from the stadiums so that the fans can avoid the police interventions. Fan violence can be at times be prompted by violent actions which involve the players themselves or any other form of event that could be taking place during a game or even disturbances and riots that are sport related and often they occur for other reasons. Fan violence in international soccer has been on the increase as it is known as the existence of an essentially unstable and an abnormal temperament in some individuals who happen for some reason to have taken soccer as an arena in which they act out their instabilities. (Smith, 1983) It has become very difficult to deal with the offenders in the football matches and the international football federation has had difficulties punishing the spectators who misbehave themselves . The international football federation has also had to deal with issues that prompt fans violence in soccer matches such as providing seats in place of standing accommodation, initiating maximum cooperation between the police and the football clubs and also ensuring that there is an absolute acceptance of the referees decisions by everybody in the football arena. The key stakeholders of the soccer game are the international football federation who ensure that the punishment that is given to the offenders and to those who participate in football hooliganism should match the seriousness of the offence. It is notably very true that the consumption of alcohol is a very important factor in crowd misbehavior especially in places where the football matches are taking place. (Smith, 1987) The football fans are mainly controlled by the activities and the popularize of different clubs . This makes it a contest as they embark on slogans chants and even songs so that they can demonstrate their support to the teams they support. The violence that exists between the sets of fans is seen as a part of their participation in the game. Violent fans and those who mainly participate in violent actions in the international soccer are basically those people who are young and unemployed. It also involves also those who are members of fanatic clubs and they are poorly educated since they attribute most of their behavior to the external factors rather than the internal ones. In most case there are usually two matches going on in a football stadium and whereas one match concerns the football teams that are on the pitch and the second match usually involves the fanatic fans whose interests are not in the game as such but on the opportunities which are offered by the football such as meeting the club mates and giving vents to their emotions and energies in the battles with others. (Smith, 1983) It is at times very complex to handle fan violence in soccer ethically since the game requires intense physical contact which may cause harm of injury. When the stake holders access the moral status of an action, they examine the issue of consent by the person on whom the action has been performed. Actions by the fans which are outside the rules of the federation of international soccer are considered to be morally unacceptabl. Reference: Smith, M. (1983): Violence and Sport, Toronto, Ontario: Butterworth’s. Smith, M. (1987): Violence in Canadian Amateur Sport, a Review of the Literature, Ottawa, Ontario, Commission for Fair Play, Government of Canada.

Carillon Tower Design and Construction Essay Example | Topics and Well Written Essays - 750 words

Carillon Tower Design and Construction - Essay Example A client may select a specific site for a tower, or look for the advice of the architect. The architect carries out a complete site analysis before beginning any design. The architect illustrates and documents the topography, climatic conditions, traffic and roadways, landscape features, existing buildings, solar orientation, and pedestrian access in different plan views of the site. This site data is studied carefully alongside the objectives of the project in order to determine the best orientation and location of the tower (Sutt et al. 2013). ii. Appropriate listening area isolated from noise and traffic, accessibility, quality of views and landscape, ample distance from tower as a function of tower height, accessibility of seating, and other amenities that boost the listening experience. iii. Impact on neighboring community- (Negative: potential â€Å"nuisance† element of unrestrained sound, positive: a source of community pride and symbolism.). Through site examination, the architect may notice that a present tower has some faults with regard to siting or an area preferred by the client is not the best site for the tower. The architect is obliged to advice the client accordingly in this regard. Before arriving at a final decision, all parties must comprehend the pros and cons of prospective sites. The actual design of the tower can begin once a site is agreed on and the framework for the tower is identified (Sutt et al. 2013). During past years, many towers were made of masonry construction-brick or stone walls often with brick for most of the wall thickness and stone on the outside. These types of towers effectively resisted both axial and lateral loads because of their sheer mass. The introduction of reinforced concrete technology in the last century enabled the construction of beam frames and rigid concrete

Written Business Plan Assignment Example | Topics and Well Written Essays - 1250 words

Written Business Plan - Assignment Example The target are the home owners in in the city of Philadelphia. The marketing plan would include promotion, pricing, product, and placement. Spretics Designer’s competitive advantage first comes from the pricing position. This system gives the company a competitive edge, especially in a society that has an idea about interior designers. The segmented pricing would be useful in penetrating the market effectively. The marketing. All the operations in the firm would be documented. The firm would use customer feedback to improve its quality of services and products. In the same way, newly recruited employees would undergo training so as improve their job performance and skills. The major risk of the business is that one may use obsolete technology due to rapid changes in the design industry. Therefore, the exit strategy for the business would include merging the business or selling it to interested investors. However, in the next 3 years, the sales are projected to grow to over $90 0,000. Due to the rapid technological advancements, the design industry has also developed. More businesses and people need interior design services for either commercial or personal use. Spritecs Designers would be strategically located to take advantage of the fifth-most populous city in the U.S. The target market for Spritecs Designers are the business community, local community, and learning institutions. There are currently very few professional designers in Market Street, Philadelphia giving a great opportunity for more to enter. In the same way, implementing a suitable pricing system and effectiveness of the marketing strategy are the main driver for the success of the company and to achieve profits in the future. Through extensive research in the Philadelphia, accountable information had been gathered to adequately be used to approach the targeted customers and the best service they are looking for and how much do they pay for it. The existing companies charges